On Digital Transformation and AI Sailor

On Digital Transformation and AI Sailor

17.02.2025
3 min.

While many organizations recognize the importance of digital transformation, not all have the resources to accelerate innovation. We will discuss the strategies they depend on to ensure they remain competitive.

Imagine a thousand AI bots learning to sail from one another.

This is how a software robot developed by McKinsey has acquired sailing skills comparable to those of world-class professionals at Emirates Team New Zealand. In the simulator, the testing process for boat designs was accelerated by ten times, even for designs that didn’t require physical construction, and the robot executed manoeuvres better than humans. With the aid of this digital twin, the team won the 2021 America’s Cup.

Digital transformations have provided competitive advantages to various companies. For instance, Starbucks’ Mobile Order & Pay feature allows customers to place orders in advance, helping them avoid long lines at coffee shops. Similarly, Mayo Clinic’s investments in artificial intelligence (AI) and machine learning (ML) have enabled the institution to predict diseases and develop personalized treatment plans. Additionally, the IKEA Place app, launched in 2017, allows customers to visualize available furniture in their homes. Since its introduction, IKEA’s revenue from online sales has increased by $9,583.6 million.

The ongoing adoption of technology enhances user experience, boosts efficiency, and decreases costs. By utilizing technology, companies gain access to critical data for informed decision-making and can also mitigate potential security risks.

However, the success of digital transformation relies more on how companies become digital than on their use of digital technologies. Most CEOs will commit to this agenda for the remainder of their careers.

Currently, approximately 90% of all organizations are experiencing some form of digital transformation. However, many of these organizations face slow progress because their IT teams have not adopted modern working methods or they lack essential skills, personnel, or time. Often, IT teams find themselves focused primarily on maintenance and addressing urgent issues.

Marc Fischer, the CEO of Dogtown Media LLC, believes that outsourcing is a key solution for businesses. He states, “It allows your business to tap into external expertise and advanced technologies, fostering innovation and staying competitive.”


Interested in digital transformation? Discover how to refine your data strategy:

Can You Be Fired by an AI?

How Outsourcing IT Specialists Reduces Technical Debt

On Developer Experience (DevEx) and Rainforests

4 Problems of the Current Market Solved by IT Talent Outsourcing

How to Protect a Company from Cyber Attacks


If you’re looking to enhance your user experience, you can discover valuable information about outsourcing IT experts here.

Two boats are sailing on the sea. The boat built by Emirates Team New Zealand with McKinsey exemplifies a successful digital transformation.

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